Who we are

Amethyst Creatives is a web design and development studio. Our website is amethystcreatives.xyz.

What data we collect

We use Google Analytics 4 (GA4) to understand how visitors use this site. GA4 collects anonymised data including pages visited, time on site, general geographic region, device type, and browser. We do not collect your name, email, or any personally identifying information unless you contact us directly.

Why we collect it

The analytics data is used solely to improve the site — understanding which pages perform well and how visitors navigate the experience. We do not sell or share this data with third parties.

Cookies

GA4 uses cookies to distinguish unique visitors and sessions. These are first-party analytics cookies. You can disable them at any time through your browser settings or by using a browser extension that blocks Google Analytics.

Third-party services

This site uses Google Analytics, operated by Google LLC. Google's privacy policy is available at policies.google.com/privacy.

Your rights

If you are in the EU or UK, you have the right to access, correct, or delete any personal data we hold about you. Since we only collect anonymised analytics data, there is nothing personally identifiable to action. For any questions, contact us at ali@amethystcreatives.com.

Changes to this policy

We may update this page if our data practices change. The date at the top of this page reflects when it was last updated.